With over 15 years experience, I help businesses identify their long-term and short-term goals and develop them into a cohesive brand strategy. My areas of expertise are branding and marketing with a focus on social media, print and responsive web.
I work both as a one woman design firm consulting with clients directly, or with agencies as a freelance art director to do things like:
- Rebrand their company identity & create new marketing materials.
- Develop a 360° design package including everything from their new logo to their new website and printed materials.
- Create infographics that work better to communicate their ideas and concepts
Consultant
I consult with companies to help improve design workflows, train staff in the use of design software, and optimize design solutions.
I also offer workshops on design topics including:
- Building Better Graphics with Photoshop
- Creating Logos with Illustrator
- Page Layout with InDesign
- Portfolio Design with WordPress
- Creating Infographics
Educator
I have been a member of the adjunct faculty at Parsons the New School for Design since 2010, Pratt Institute since 2012, New York University since 2014, and St. Joseph’s College since 2014. Prior to that I taught at Point Loma Nazerene University and San Diego City College in California. I teach on the undergraduate and graduate levels for courses including Web Design, UX, Digital Imaging, Graphic Design, Publication Design, Pre-Press and Production, Typography and Portfolio Design. And, I am now an Associate Professor of Art in Graphic and Interactive Design and Chairperson of the Art Department at Moravian University.
In 2013, out of the 48 proposals submitted, my proposal for a Collab Class at Parsons was one of the 10 accepted. Also, in 2007 & 2008, I was elected as Education Chairperson for the San Diego Chapter of the American Institute of Graphic Arts.
